A 360 degree view of your customers
Gathering all customer data for analysis is the only the first step. You must then be able to easily indentify your target customers and then use them effectively for your marketing campaigns, telesales calls, and business opportunity targets.
However, often our sales and marketing teams are constrained by the lack of integration and unable to easily obtain a 360 degree view!
In the busy work environment, all this information must be easily achievable and at your fingertips. How many times have we to lookup this POS system, check the Excel marketing target list, review the customer profiles on the customer database, and thus spend weeks preparing for each next action.
Your system should be providing a 360 degree view of all the customer's related information from one central location - your CRM dashboard. From one CRM system, you can perform your data mining reports to identify the target customers, the next actions or the next campaigns to perform.